|He's not actually saying it........|
It turns out that there is the classic confidentiality issue. The planning lawyers have handed the client over to our property lawyers and neither set is willing to ask. Planning doesn't want to step on the toes of the property lot and property don't want to be so presumptuous so early in the relationship. What it boils down to is planning are losing out on a key marketing opportunity while it is still current. And this is not the first time a chance like this has passed us by; no-one thinks about marketing in advance.
Inclusion of a marketing orientated question early in the standard procedure may also cultivate a forward thinking culture within a firm. Lawyers would be encouraged to consider potential marketing opportunities at the beginning of a matter rather than when it is too late. Thinking about marketing in advance would benefit marketing departments too as it often takes some time to sign off publicity internally. Generally win win!
Unfortunately, this idea has not been taken forward by my Firm. Apparently it would cost too much!